SM Supermalls Brings the Magic of Cinema to the Visually Impaired with ‘Movies for the Blind’

by: Edjun Mariposque

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March 22, 2025

3–4 minutes

SM Supermalls continues to champion inclusivity with ‘Movies for the Blind,’ a special screening series designed for individuals with visual impairments. In collaboration with Project ADAM (Audio Description Awareness Movement), this initiative features audio-descriptive technology to ensure an immersive cinematic experience.

Held across multiple SM malls nationwide, the initiative aligns with SM’s continuing commitment to making entertainment accessible to all. The culminating event will take place on August 2 at SM Megamall in celebration of White Cane Safety Day.

A More Inclusive Movie Experience
Through audio-descriptive screenings, visually impaired guests can follow the story with narration of key visual elements. The featured film, Firefly (2023), was chosen for its heartwarming fantasy storytelling and inspiring message perfect for all families.

“Everyone deserves to enjoy the magic of cinema. Through ‘Movies for the Blind,’ we are not just screening films—we are creating meaningful experiences where individuals with visual impairments feel valued and included,” said Earth Olazo, Assistant Mall Manager SM City Calamba
Nationwide Reach and Impact
Screenings have been held at SM City Davao, SM City Legazpi, and SM City Calamba (March 22), with upcoming events at SM City Cebu and SM City Baguio (April 26).
By partnering with Project Adam, GMA Network, and local communities, SM Supermalls reinforces its ongoing mission to create inclusive and welcoming spaces for all.

For updates on SM Cares’ accessibility programs, visit https://www.smsupermalls.com/smcares or follow @SMCaresOfficial on social media. ###

About SM Cares
SM Cares is the corporate social responsibility arm of SM Supermalls, championing inclusivity, sustainability, and community engagement.

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DOH Accredited: 4A-003-2325-DR-2
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Changing Lives: Free Cleft Palate Services Offered by Pandemic Hero Foundation Inc.

As an organization that cares for the welfare of the people, we, Pandemic Hero Foundation Inc., are looking for people with cleft palate whom we will be helping with the help of our sponsored partners. This is a free service to offer for it is our heart that speaks from sharing our strong partnership with people and changing the way they live their lives – to what they deserve. This is not a business for personal gains, but more of reaching out and promoting a helping hand.

Pandemic Hero Foundation Inc.
Location: Purok Uno, Brgy. Lumil, Silang, Cavite.