SMDC, SM Supermalls partner with the National Museum in landmark service donation

by: Edjun Mariposque

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February 5, 2025

3–5 minutes

The National Museum of the Philippines (NMP) recently received a significant boost with a service donation from SM Development Corporation (SMDC), underscoring a milestone in the museum’s history. The donation was formally accepted on January 31.

(L-R): National Museum of the Philippines (NMP) Deputy Director-General for Administration Atty. Ma. Rosenne Flores-Avila, NMP Director-General Jeremy Barns, SM Development Corporation (SMDC) Executive Vice President (EVP) for Project Development Grace Evangeline Sta. Ana, SM Supermalls EVP for Marketing Jonjon San Agustin, SM Supermalls VP for Corporate Compliance Group Liza Silerio, and SM Prime Holdings VP for Legal Atty. Helene Go

Better consumer experience

This partnership signifies a commitment to enriching Filipino lives through cultural heritage. The donation from SMDC includes crucial repairs and maintenance for the air conditioning system at the National Museum of Natural History, ensuring a comfortable and enjoyable experience for visitors.

The Ceremonial Signing of the Deed of Donation between SM Development Corporation (SMDC) and the National Museum of the Philippines highlights SMDC’s commitment to supporting the museum, including air conditioning repairs at the National Museum of Natural History and marketing support from SM Supermalls to promote its cultural mission. Photo from the National Museum of the Philippines.

We at the NMP look forward to making the most out of this donation, and we hope to achieve the same level of quality of operations that SM produces,” stated NMP Director-General Jeremy Barns.

“We’re thrilled to be a part of this exciting collaboration,” said SM Supermalls Executive Vice President (EVP) for Marketing Jonjon San Agustin. “Through strategic promotions across our malls, we aim to significantly amplify the reach of the NMP and its mission of universal access to cultural heritage.”

SM Supermalls’ marketing efforts will ensure the NMP can connect with a wider audience over the next three years. This aligns perfectly with SMDC’s sentiment, as expressed by SMDC EVP for Project Development Grace Evangeline Sta. Ana: “This partnership reflects SMDC’s dedication to nation-building. We’re proud to support the arts and contribute to a richer cultural experience for Filipinos.”

A lasting impact

This collaborative effort between SMDC, SM Supermalls, and the NMP exemplifies a shared commitment to cultural preservation and accessibility. The improved air conditioning system and strategic marketing initiatives will undoubtedly enhance the visitor experience and ensure the NMP’s treasures are accessible to all Filipinos for years to come.
For more information on exciting partnerships like this, visit the websites of SMDC: http://www.smdc.com and SM Supermalls: http://www.smsupermalls.com, or follow them on social media.

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