Shopwise Opens in Calamba: A Smart New Destination for Everyday Shopping, Jobs, and Partnerships

**** by: Edjun Mariposque

****

July 4, 2025

4–6 minutes

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Shopwise officially opened its newest branch at Olivarez Plaza Mall, Milagrosa, Calamba City, Laguna on July 4, 2025—bringing an elevated grocery shopping experience to the South and creating more opportunities for the local community.

The grand launch was attended by key leaders including Calamba City Mayor Roseller “Ross” H. Rizal, Vice Governor JM Carrait, Congresswoman Cha Hernandez-Alcantara, and Parañaque City Mayor Edwin Olivarez–President and CEO of Olivarez Malls with Mrs. Janet Olivarez, Robinsons Retail HoldingsInc Chairman Robina Gokongwei, and RRHI President/CEO Stanley Co grace the event.

Mayor Rizal expressed his full support for the new store, highlighting its impact on local families and employment:

“Calambeños, good news! Present po ang inyong lingkod sa grand opening ng ShopWise Grocery Shopping dito sa Calamba, at masasabi kong swak na swak ito sa pang-araw-araw nating pamimili—kumpleto na, abot-kaya pa!”
“Masaya akong makita na unti-unti nating nadadala sa ating lungsod ang mga serbisyong makakatulong sa bawat pamilya—at dagdag trabaho pa ito para sa mga Calambeño!”

Laguna Vice Governor JM Carrait likewise praised the development, recognizing the value it brings in supporting household needs while also boosting the local economy.

Congresswoman Cha Hernandez-Alcantara extended her gratitude to Mayor Edwin Olivarez for helping bring Shopwise to Calamba. She also added a lighthearted note, calling shopping “therapeutic” and saying that Shopwise is a “go-to” for the “Titas of Calamba.”

In response, Mayor Olivarez proposed a sisterhood city agreement between Parañaque and Calamba to encourage collaboration and sharing of good governance practices between the two cities.

Christine O. Tueres —
Managing Director – Food Segment
(ROBINSONS SUPERMARKET, THE MARKETPLACE and SHOPWISE)
Robinsons Retail Holdings, Inc. shared the company’s commitment to enhancing the Filipino shopping experience:

“We are opening today our newest branch in this dynamic and fast-growing area of Calabarzon to offer the people and residents of Calamba City and nearby environs an international grocery shopping experience,” she said.
“This is part of our mission of enriching the Filipino shopping experience by providing trusted retail products and services that bring joy to their everyday experiences.”

Shopwise Olivarez features a modern industrial store design and a wide selection of both imported and local products—from global brands like Meadows and Guardian to crowd favorites like freshly baked cheesy ensaymada and Spanish bread from the Shopwise bakery.

Strategically located at Olivarez Plaza, Brgy. Milagrosa—right next to the Olivarez Bus Stop—the store is a convenient stop for both quick errands and complete grocery hauls.

To celebrate its opening, Shopwise held a 3-day sale from July 4 to 6, offering ₱199 deals, Buy 1 Take 1 promos, and big discounts—delighting every wise shopper with more value for their money.

No membership is needed to shop at Shopwise Calamba, making it the newest go-to destination for smart, affordable, and quality grocery shopping in the heart of Calabarzon.

#EdjunMariposque

#CalambaCityUpdates

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