Enchanted Kingdom, Two Other Filipino Firms Bring Home Top Honors at ASEAN Tourism Awards 2026

**** by: Edjun Mariposque

****

January 29, 2026

3–5 minutes

Santa Rosa City, Laguna — Philippine tourism excellence shone brightly on the regional stage as Enchanted Kingdom (EK), together with two other Filipino companies, earned prestigious recognitions at the ASEAN Tourism Association (ASEANTA) Excellence Awards 2026.

Marking its 30th anniversary, Enchanted Kingdom—the country’s first and only world-class theme park—was hailed as Best ASEAN New Tourism Attraction for its iconic flying theater, AGILA The EKsperience: SARIBUHAY. The award was conferred during the 35th ASEANTA Excellence Awards held on January 27 at JPark Island Resorts and Waterpark in Mactan, Cebu, as part of the 45th ASEAN Tourism Forum (ATF).

The honor was received by EK Chairman and President Cesar Mario O. Mamon alongside Chief Operating Officer Dr. Cynthia R. Mamon, recognizing EK’s creativity, innovation, and commitment to advancing tourism in Southeast Asia.

“We are deeply honored and humbled to represent Filipino excellence in tourism and entertainment on this prestigious ASEAN platform,” Dr. Mamon said. “This award inspires us to further our mission of delivering magical experiences like AGILA The EKsperience: SARIBUHAY while supporting sustainable tourism.”

Introduced in 2016, AGILA The EKsperience: SARIBUHAY is the first and only flying theater in the Philippines and forms part of EK’s Education Program. The attraction promotes educational tourism and national pride by showcasing the country’s breathtaking landscapes and rich biodiversity. Relaunched in October 2025 in celebration of EK’s 30th year, the experience now carries a stronger environmental message, featuring enhanced visuals and an immersive underwater journey highlighting local marine ecosystems and endangered wildlife.

Alongside Enchanted Kingdom, two other Filipino companies were also recognized for their contributions to the tourism and events industry. Shroff Travel, a Muntinlupa-based destination management agency, received the Best ASEAN Travel Article award, represented by its Chief Executive Officer Arjun Shroff. Meanwhile, SMX Convention Center was named Best ASEAN Convention Centre, with the award accepted by Walid Wafik, Senior Vice President for Operations of SM Hotels and Conventions Corp. (SMHCC).

The ASEAN Tourism Forum and ASEANTA Excellence Awards honor outstanding organizations that drive innovation, sustainability, and growth in the regional tourism sector.

Guests can experience EK’s award-winning AGILA The EKsperience: SARIBUHAY, along with its wide array of rides and attractions, from Wednesdays to Sundays, 11:00 a.m. to 8:00 p.m., subject to schedule changes.

For more information and updates, visit http://www.enchantedkingdom.ph and follow Enchanted Kingdom on social media: @enchantedkingdom.ph on Facebook and TikTok, and @ek_philippines on Instagram.

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