MPT South’s BAYANI KA Bags an Anvil Award

“Cavi”, a road safety advocate character for Bayani ng Kalsada or “Bayani Ka” created by the Metro Pacific Tollways South (MPT South), took home a Silver Anvil Award, the company’s 4th trophy for the country’s “Oscars of Public Relations”.

On the 58th Anvil Awards Gabi ng Parangal held at Newport City on Wednesday, March 8, the Public Relations Society of the Philippines (PRSP) recognized MPT South’s ‘Bayani Ka Activity Book’ as an outstanding PR program under the category of PR Tools: Publication in creating a venue among children to impart knowledge on road safety, mitigating incidents of the Limited Access Facility Act (R.A. 2000) along its toll road network Manila-Cavite Expressway (CAVITEX), its C5 Link Segment, and Cavite-Laguna Expressway (CALAX).

MPT South introduced “Cavi”, a 7-year-old grade school student and the main character of the comic-inspired book, who learned road safety practices and went as far as sharing the practices with his friends in school, thus equipping them with tools on how to better navigate the roads.

The book also comprises of activity pages like quizzes, coloring pages, word searches, and others that will help boost children’s developmental skills. MPT South was able to produce 2,500 copies and over 740 physical copies were distributed to different public schools in MPT South’s neighboring communities in Metro Manila (Paranaque, Pasay, and Taguig), Cavite (Kawit, Silang, Bacoor), and Laguna (Santa Rosa and Binan). To date, the company continues to circulate and partner with children’s centers and public libraries in CAVITEX and CALAX communities.

“Children ages 5 to 12 years old are one of the more vulnerable segments in the topic of roadway safety so we develop the Bayani Ka activity book to emphasize their group. It is an honor to take home another award from the country’s most prestigious award-giving body for us Public Relations practitioners. This inspires us to continue and to produce more compelling campaigns to address social and safety issues in our expressway,” said Ms. Arlette Capistrano, MPT South’s Vice President for Communication and Stakeholder Management Division.

Through the years, MPT South has bagged the following Anvil Awards: Silver Anvil for Drayberks (2019), a social advocacy promoting road safety; Silver Anvil for Sights of South (2020), a corporate calendar promoting tourism in MPT South’s toll road network; Silver Anvil for the Silang East Interchange Opening PR Campaign (2021); and now for 2022, Silver Anvil for the Bayani Ka Activity Book.

Presented annually by the PRSP, the Anvil Awards is considered as the symbol of excellence in Public Relations in the Philippines. This year, almost 400 entries from about 800 participants from the private sector, government, academe, and other industry, vied for the recognition.

MPT South is a subsidiary of Metro Pacific Tollways Corporation (MPTC), the toll road development arm of Metro Pacific Investments Corporation (MPIC). Aside from CAVITEX and CALAX, MPTC also holds the concession rights for the North Luzon Expressway (NLEX), NLEX Connector Road, Subic-Clark-Tarlac Expressway (SCTEX), and Cebu-Cordova Link Expressway (CCLEX) in Cebu.

MPT South’s BAYANI KA Bags an Anvil Award

Naiuwi ng Metro Pacific Tollways South (MPT South) ang isa na namang Anvil Award sa apat na magkakasunod na taon para kanilang adbokasiya sa pagpapalaganap ng Road Safety sa programa nitong Bayani Ka o Bayani ng Kalsada.

Sa katatapos lamang na 58th Anvil Awards Gabi ng Parangal na ginanap sa Newport City, Pasay noong Miyerkules, March 8, kinilala ng Public Relations Society of the Philippines (PRSP) ang Bayani Ka o Bayani ng Kalsada Activity Book bilang isa sa pinakanamumukod-tanging Public Relations (PR) Program sa kategoryang PR Tools: Publication, na naglalayong ituro sa kabataan ang kaalaman patungkol sa road safety o kaligatasan sa daan, at pagpapababa ng bilang ng mga lumalabag sa Limited Access Facility Act o R.A. 2000 sa mga expressway ng MPT South – ang Manila-Cavite Expressway (CAVITEX), CAVITEX-C5 Link Segment, at sa Cavite-Laguna Expressway (CALAX).
Pinakilala ng Bayani Ka Activity Book ng MPT South ang bidang karakter nito na si “Cavi”. Sa tulong ni Cavi, magkakaroon ng dagdag kaalaman ang mga mambabasa lalo na ang mga kabataan at mga magulang patungkol sa pagobserba ng kaligtasan sa daan.
Mayroon ding mga activity pages ang nasabing libro gaya ng mga quizzes, coloring pages, word searches, at iba pang gawain na makakatulong sa paghasa ng developmental skills ng kabataan. Sa kasalukyan, nakapagimprenta ng 2,500 kopya ng Bayani Ka Activity Book ang MPT South at aabot na sa 740 na kopya ang naibigay sa mga komunidad nito sa Metro Manila (Paranaque, Pasay, at Taguig), Cavite (Kawit, Silang, Bacoor), at Laguna (Santa Rosa and Binan). Patuloy din ang pakikipag-ugnayan ng MPT South sa mga iba’t ibang children’s centers at mga pampublikong library para maipalaganap pa ang nasabing activity book.

Ayon kay Ms. Arlette Capistrano President for Communication and Stakeholder Management Division ng MPT South “Children ages 5 to 12 years old are one of the more vulnerable segments in the topic of roadway safety so we develop the Bayani Ka activity book to emphasize their group. It is an honor to take home another award from the country’s most prestigious award-giving body for us Public Relations practitioners. This inspires us to continue and to produce more compelling campaigns to address social and safety issues in our expressway,”

Sa mga nakalipas na taon, naiuwi na ng MPT South ang mga sumusunod na Anvil Awards para sa iba’t iba nitong PR Programs: Silver Anvil para sa Drayberks Program (2019), isang social advocacy na nagtataguyod ng road safety sa mga drayber; Silver Anvil for Sights of South Corporate Calendar (2020), na nagsusulong sa turismo sa toll road network ng MPT South; Silver Anvil para sa CALAX Silang East Interchange Opening PR Campaign (2021); at sa taong 2022, ang Silver Anvil para sa Bayani Ka Activity Book.

Ang Anvil Awards na tinagurian ding Oscars of Public Relations ay taunang iginagawad ng PRSP bilang patunay ng kahusayan ng iba’t ibang PR programs sa bansa. Para sa 2022, mula sa 400 programa na nagmula sa aabot na 800 na kalahok mula sa pribadong sector at gobyerno, mga eskwelahan at iba’t ibang industriya at mga kumpanya, isa ang MPT South sa nakasungkit ng prestihiyosong tropeyo.

Ang MPT South ay subsidiary ng Metro Pacific Tollways Corporation (MPTC), ang toll road development arm ngMetro Pacific Investments Corporation (MPIC). Maliban sa CAVITEX at CALAX, hawak din ng MPTC ang concession rights ng North Luzon Expressway (NLEX), NLEX Connector Road, Subic-Clark-Tarlac Expressway (SCTEX), at Cebu-Cordova Link Expressway (CCLEX) sa Cebu.